Building your vision is hard. Create a culture that enables it.
Culture and Executive Coaching to achieve your vision, from someone who has been there.
"Working with Kellen was one of the most impactful experiences of my career. He sees the big picture and knows where to focus to drive real results." Josh King - Director of Operations at Joybees
Culture & Exec Coach | Fractional COO
Hi, I'm Kellen
My entrepreneurial journey started at 8 years old with a bucket, a hose, and a driveway car wash. Fast forward, and I've now spent over a decade helping build brands that launched successfully on Kickstarter, landed in Target, Walmart, Fanatics, Costco, and were featured on Shark Tank.
I led teams to success when resources were tight, systems were breaking, and everyone had too much on their plates. The relentless pace of growth pushed my capabilities and leadership skills to the edge, without much space or support to grow alongside the business. Eventually, I realized there was a better way to build.
Now, I help founders like you grow with more clarity, less chaos, and support that actually shows up when you need it.
Brands I've Created:
Culture & Executive Coaching
I coach leaders to create alignment within themselves and their organizations, turning their company culture into a competitive advantage. Together, we identify the culture you have and create a plan to get the culture you want.Our process is a collaborative journey designed to deliver real, lasting change. It's built on a foundation of listening, clear goals, and mutual accountability. Here's what that looks like:
1. The Culture Snapshot: Listen and Align
We begin by deeply understanding your business, your team, and you as a leader. Through a combination of one-on-one listening sessions and an anonymous team survey, we identify the culture you have today—its strengths, weaknesses, and key friction points.2. Goal Setting and Strategic Planning
Based on our snapshot, we'll collaboratively define what you want your culture to look like. We’ll craft clear culture goals that are rooted in your daily operations and simultaneously identify your personal leadership goals. Then, we'll build a detailed plan for how to achieve them.3. Implementation and Rollout
This is where the real work begins. Together, we will begin implementing the culture plan, and I will be there to coach you through the organizational changes.4. Ongoing Support and Accountability
We'll meet regularly to discuss how things are going, track your progress against your goals, and adjust the plan as needed. My role is to provide you with ongoing support, live help for tough conversations, and the accountability needed to ensure you continue to grow as a leader and achieve your goals.
"I had the pleasure of working with Kellen, during his time at Joybees as CEO. Kellen led with calm, focused leadership under pressure, paired with a great understanding for consumer product needs. Most impressively, Kellen excelled at building strong, win-win partnerships rooted in trust and collaboration. His strategic mindset and integrity made him an invaluable partner." - Patrick McGuigan - Co-Founder and Managing Partner, 4th Avenue Imports Inc.
Schedule a Clarity & Fit Call
Let’s dig into what’s going on and see if I can help. No pressure, just a focused, honest conversation. After I'll send you a customized action plan you can use with or without me.
Real support for leaders navigating growth, chaos, and everything in between
Wearing too many hats?
I can help you break down what's important, streamline processes, and create clarity in your organization to reduce the chaos.
Battling systems that don't scale?
Let me untangle the mess, rebuild, and automate broken systems, and make sure they scale.
Wanting to create a place people love to work at?
Let's build a company culture you're proud of and that gets the best from your team.
Managing the invisible load
no one else can see?
Together, we’ll create a strategy that supports your vision and gives you the space to lead with confidence.
The kind of support I wish I had
I've spent my career building brands from the ground up, leading across product, operations, sales, and ecommerce. As the momentum picked up, so did the leadership pressure, and the support I needed wasn’t always there. The stakes got higher, and I struggled to find time to slow down, reflect, or get the leadership support I needed.Therapy helped me manage the emotional toll, but I had no one to help manage the business pressures. Executive groups didn’t fit. Consultants moved too slow. I learned as fast as I could and it felt like my growth held the companies back.I created Growth by Alignment to be what I needed most: a real partner to help Founders and CEOs grow their companies and themselves, without getting lost in the process.
Non-negotiables
My Values
Aligned Leadership
I don’t show up with a playbook and push it on your team. I collaborate with the people who are already in the fight. That’s how we build solutions that stick.Built to Last
I build solutions that can either run themselves or be easily supported. Then I train your team on how to run it. Permanently adding value to your organization.Listen First, Talk Second
Everyone wants to tell you their ideas when you’re a Founder or CEO. I start with listening and hearing your challenges so I can support you.Growth through Trust
I believe growth happens when people are trusted. That goes for employees and for founders too. I don’t take the wheel. I support you in becoming the kind of leader your business needs next.Collaboration over Ego
I work directly with your team, not around them. What matters most is building the right solution, not who it came from.Pace matters
Founders and CEOs don’t need three-month audits. You need clear progress, fast. I move quickly, integrate easily, and create momentum from day one.
A Proven operator.
Culture included.
120K
Pandemic Roll Out
Challenge: A big-box retailer requested 80,000 pairs, packaged in corrugate floor displays at the height of the COVID supply
chain chaos.
Impact Delivered: Coordinated three factories (Mexico & China) and an assembly hub in LA, shipping 120,000 pairs in 90 days.
Culture Unlock: Clear owners. Simple daily rhythm. Written updates. Escalations dropped and the work flowed without a bottleneck in the middle.Increased purchased volume by 50% and delivered on-time despite rework of 36,000 pairs at assembly hub.
220%
Global Distributor Shift
Challenge: Corporate sales model was stalling golf-category across 14 countries.Impact Delivered: Transitioned all markets to golf-focused distributors within 12 months.Culture Unlock: Built systems and processes that supported strengths, not going through weaknesses.Boosted sales 220% from previous 12 months.
95%+
Shipment Process Reboot
Challenge: On-time shipping rate was 24% due to documentation errors and poor operational coordination.Impact Delivered: Led a cross-functional redesign of order to cash and customs workflows, with custom process for key customer requirements.Culture Unlock: Cross functional communication established reducing painpoints and confusion.On-time shipping rate jumped to 95%+ within one-year, slashing penalties and drastically improving customer relationship.
Culture & Executive Coaching
Ideal when you want support, guidance, and an experienced contact on call.
Two focused check-ins per month
Async updates to keep momentum between calls
A clear head and a trusted second set of eyes
Month to month, no long term contract
$500/Month
Fractional COO
For when you're stretched thin and need a senior operator to jump in and deliver.
Best for Product Brands.
Hands-on support for high-impact projects
Fast progress updates and async collaboration
Clear strategy, cleaner systems, and momentum that lasts
Month to month, no long term contract
Pricing Based on need,
$2,000/Month Minimum
Schedule a Clarity & Fit Call
Let’s dig into what’s going on and see if I can help. No pressure, just a focused, honest conversation. After I'll send you a customized action plan you can use with or without me.
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