Building your vision is hard. Scaling it alone is harder.

Fractional COO and advising that helps you untangle the complexity, build scalable process, and achieve your vision, from someone who has been there.

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Advisor | Fractional COO | Explorer

Hi, I'm Kellen

My entrepreneurial journey started at 8 years old with a bucket, a hose, and a driveway car wash. Fast forward, and I've now spent over a decade helping build brands that launched successfully on Kickstarter, landed in Target, Walmart, Fanatics, Costco, and were featured on Shark Tank.

I led teams to success when resources were tight, systems were breaking, and everyone had too much on their plates. The relentless pace of growth pushed my capabilities and leadership skills to the edge, without much space or support to grow alongside the business. Eventually, I realized there was a better way to build.

Now, I help founders like you grow with more clarity, less chaos, and support that actually shows up when you need it.

Brands I've Created:

The kind of support I wish I had

I've spent my career building brands from the ground up, leading across product, operations, sales, and ecommerce. As the momentum picked up, so did the leadership pressure, and the support I needed wasn’t always there. The stakes got higher, and I struggled to find time to slow down, reflect, or get the leadership support I needed.Therapy helped me manage the emotional toll, but I had no one to help manage the business pressures. Executive groups didn’t fit. Consultants moved too slow. I learned as fast as I could and it felt like my growth held the companies back.I created Growth by Alignment to be what I needed most: a real partner to help Founders and CEOs grow their companies and themselves, without getting lost in the process.

Real support for leaders navigating growth, chaos, and everything in between

Wearing too many hats?

I can help you break what's important, streamline processes, and create clarity in your organization to reduce the chaos.

Battling systems that don't scale?

Let me untangle the mess, rebuild, and automate broken systems, and make sure they scale.

Managing the invisible load
no one else can see?

Together, we’ll create a strategy that supports your vision and gives you the space to lead with confidence.

Scaling into national retailers?

Navigating this large shift is daunting and can easily overwhelm a team. Let me guide you through this process with success.

Non-negotiables

My Values

Aligned Leadership
I don’t show up with a playbook and push it on your team. I collaborate with the people who are already in the fight. That’s how we build solutions that stick.Built to Last
I build solutions that can either run themselves or be easily supported. Then I train your team on how to run it. Permanently adding value to your organization.Listen First, Talk Second
Everyone wants to tell you their ideas when you’re a Founder or CEO. I start with listening and hearing your challenges so I can support you.Growth through Trust
I believe growth happens when people are trusted. That goes for employees and for founders too. I don’t take the wheel. I support you in becoming the kind of leader your business needs next.Collaboration over Ego
I work directly with your team, not around them. What matters most is building the right solution, not who it came from.Pace matters
Founders and CEOs don’t need three-month audits. You need clear progress, fast. I move quickly, integrate easily, and create momentum from day one.

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A Proven Operator

120K

Pandemic Roll Out

Challenge: A big-box retailer requested 80,000 pairs, packaged in corrugate floor displays at the height of the COVID supply
chain chaos.

Impact Delivered: Coordinated three factories (Mexico & China) and an assembly hub in LA, shipping 120,000 pairs in 90 days.

Increased purchased volume by 50% and delivered on-time despite rework of 36,000 pairs at assembly hub.

220%

Global Distributor Shift

Challenge: Corporate sales model was stalling golf-category across 14 countries.

Impact Delivered: Transitioned all markets to golf-focused distributors within 12 months.

Boosted sales 220% from previous 12 months.

95%+

Shipment Process Reboot

Challenge: On-time shipping rate was 24% due to documentation errors and poor operational coordination.

Impact Delivered: Led a cross-functional redesign of order to cash and customs workflows, with custom process for key customer requirements.

On-time shipping rate jumped to 95%+ within one-year, slashing penalties and drastically improving customer relationship.

What we can work on together

These are the kinds of projects I help founders tackle so they can lead with more clarity and less chaos. We’ll move fast, stay focused, and get real work done together.

Prioritize What Matters
Sort through competing priorities, find the work that actually moves the business forward, and create a clear roadmap for your team.Rebuild Your Ops Without Slowing Down
Fix broken processes, clean up handoffs, and streamline the day-to-day so you’re not stuck managing everything yourself.Make Better Decisions, Faster
Get out of reactive mode and build reporting systems that give you visibility into what’s working and what’s not.Prep for Growth Moments
Whether you're chasing retail expansion, launching a new product, or entering new markets, I help you set up the right systems and strategy to make the most of the opportunity.Untangle Team or Role Confusion
When your team is growing but people are stepping on each other’s toes or unclear on ownership, I help you reset structure and roles for speed and trust.Build Your Product Line with Intention
Evaluate your current mix, define the right margin drivers, and make sure your line plan aligns with customer demand and business goals.Stop Feeling Like the Bottleneck
If every decision runs through you, we’ll build systems and support that take pressure off your plate and put more power in your team’s hands.

Consulting that moves like a startup

Month-to-month, no long term contracts
Fast starts & quick wins
Real world experience

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Strategic Support

Ideal when you want clarity, feedback, and strategic partnership on-call.

Two focused check-ins per month
Async updates to keep momentum between calls
A clear head and a trusted second set of eyes
Month to month, no long term contract

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Fractional COO

For when you're stretched thin and need a senior operator to jump in and deliver.

Hands-on support for high-impact projects
Fast progress updates and async collaboration
Clear strategy, cleaner systems, and momentum that lasts
Month to month, no long term contract

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Schedule a Clarity & Fit Call

Let’s dig into what’s going on and see if I can help. No pressure, just a focused, honest conversation. After I'll send you a customized action plan you can use with or without me.

Notes on Building and Becoming

Every founder’s journey shapes who they are. In these notes, I share stories, lessons, and reflections about building brands—and becoming better along the way. A quiet space for real talk, delivered every week or two.